It will actually give you a chance to perform the service again and show the client that you have improved. Offer compensation or a bonus to the wronged client. This shows you are committed and accountable, and it builds further trust between you and the client. Either introduce yourself or sign off with your name and your position within the company. List the exact steps you will take to get to the bottom of this and make sure it never happens again. Even if you are not yet sure whether the client was indeed wronged, acknowledge the possibility it could have happened - this will get you on the same team. It’s more art than skill, but a few things that will help you are: To influence your aggregate rating, you will have to manage negative reviews and do your best to change them to positive reviews. If you want a more aggressive strategy, you can even offer small bonuses to all customers who have reviewed your business. You could also send a follow-up email, attach a card to the delivery, or even ask your clients in person. In this case, I could launch Rank Tracker, go to Keyword Research, and use a local seed word to discover other keywords related to my business: Say, I’m a plumber in LA and I want to optimize my website for common queries in my area. If you need more local keyword ideas, you can use a keyword research tool to discover location-specific search queries.
If your page title is Wedding Photography, you can change it to Milan Wedding Photography and sprinkle the location throughout the page: best spots to shoot a wedding in Milan, best time of day to shoot a wedding in Milan, Milan wedding gallery, etc. In most instances, it would be as easy as adding the name of the location to the keywords already present on the page. If you have landing pages that are specific to a certain location, you have to fill them out with keywords that mark your relevance to said location. All of these are good cases to create location-specific landing pages. Or a plumber from a certain part of the city, but willing to travel to other parts of the city. Or you are an e-commerce website doing deliveries to certain locations. Say you are a caterer based out of a small town, but you serve a few nearby towns as well. Or your case could be a little less glamorous. In this case, it makes sense to have a different landing page for each of your locations, something like this: Say you are a photographer based in London, but you spend the wedding season in Milan and you frequently shoot weddings on nearby lakes Como and Garda. It might be different neighborhoods, cities, states, or even countries. We love to experiment and design new and innovative tools related to search engine marketing, and now you can enjoy all of them.If you serve two or more distinct areas, consider creating a separate landing page for each area. TrueRanker is an accurate and reliable SEO tool that allows you to monitor keywords on Google in more than 40,000 different locations (Desktop + Mobile) and discover new ones that you had not detected, analyze the On-Page and PageSpeed optimization of any URL on your website and have under control the visibility of your domain, among other things. TrueRanker is the Google Rank Checker that we always wanted to have, that helps us in our work every day and that you can use yourself to track your SEO performance, and grow organic traffic.
However, we can tell you that the TrueRanker team has more than 15 years of experience in SEO and has managed websites with millions and millions of visits of organic traffic. We would be lying, since no one knows exactly how the world’s most used search engine works. We are not going to tell you that we know 100% how Google works, far from it.
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